Create content once and then squeeze hard

There’s a misguided belief that more (content) is better.

More content reaches more people and drives search results.

Content doesn’t have to be a high-volume proposition.

Instead, create content (e.g. blog post, video) around a good idea.

Then, repurpose that idea into different shapes and sizes.

The blog post becomes:

• A video
• An infographic
• Two or three LinkedIn posts
• Six to eight Twitter updates
• A Facebook post
• A post on Medium and Reddit.
• An item in your newsletter

For each piece of content, extract as much mileage and value as possible.

That’s the key to content marketing success.

In last week’s post about TikTok, I forgot include my podcast interview with Will Aikten.

He offers up terrific insight into how to get started with TikTok.