What’s the biggest content trend in 2020? High-quality content. Everyone talks about the importance of high-quality content, but I believe it’s a reality and a necessity.
It has a lot to do with the volatile marketing landscape. It’s difficult for brands to engage prospects. They can’t go to conferences. They can’t meet them or take them out for dinner. So, what’s a marketer to do? Create content that resonates and makes an impact. It’s content that engages, educates, encourages, and/or entertains. It’s insightful, interesting, or intriguing. It’s so good; you want more of it. It’s content that builds brand affinity and turns readers into prospects. It’s content that BERT loves, BERT being Google’s latest algorithm update. B2B brands must create quality content. It’s how they will capture the spotlight, nurture prospects, and establish a competitive edge. Question: how do you define “quality content”?