The right moves in the right places at the right time
Plan the work. Work the plan.
Together, we’ll create a marketing roadmap that reflects your goals, resources, and competitive landscape.
We embrace the best channels and tactical best practices and how to measure success and performance optimization.
With a marketing plan, you can move in the right direction, focus on the people who matter, and leverage systems to do marketing that drives leads and sales.
How I can help you:
Using my Marketing Spark Planning Methodology, we’ll develop a roadmap for success.
What’s your current marketing activity? What isn’t working?
The spotlight on what you do: What do you do? Who needs it and why?
Who else is out there? What are the competitive alternatives, direct and indirect?
Consider all your options and then focus on the channels that will move the needle.
Make the magic happen: We’ll create a plan that spells out who will do what, how often and measure its success.
What you get:
A marketing audit to identify your strengths and weaknesses.
A competitive marketing audit to highlight opportunities and threats.
Development of customer buyer personas and the buyer’s journey.
“Mark is a gifted resource who helped us develop a marketing and communication strategy, as well as dive into the tactical programs that he mapped out until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer.”