Planning

The right moves in the right places at the right time

Plan the work. Work the plan.

Together, we’ll create a marketing roadmap that reflects your goals, resources, and competitive landscape.

We embrace the best channels and tactical best practices and how to measure success and performance optimization.

With a marketing plan, you can move in the right direction, focus on the people who matter, and leverage systems to do marketing that drives leads and sales.

How I can help you:

Using my Marketing Spark Planning Methodology, we’ll develop a roadmap for success.

  • What’s your current marketing activity? What isn’t working?
  • The spotlight on what you do: What do you do? Who needs it and why?
  • Who else is out there? What are the competitive alternatives, direct and indirect?
  • Consider all your options and then focus on the channels that will move the needle.
  • Make the magic happen: We’ll create a plan that spells out who will do what, how often and measure its success.

What you get:

  • A marketing audit to identify your strengths and weaknesses.
  • A competitive marketing audit to highlight opportunities and threats.
  • Development of customer buyer personas and the buyer’s journey.
  • An in-depth six-month marketing plan
  • The identification of “North Star” goals.
  • Buyer personas and the buyer’s journey

What to do with it:

  • Move forward with confidence
  • Focus on the channels that make an impact
  • Tactically execute embracing best practices
  • Measure and optimize marketing’s activities
Let’s Work Together

“Mark is a gifted resource who helped us develop a marketing and communication strategy, as well as dive into the tactical programs that he mapped out until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer.”

Matt Saunders, Ryerson Futures