In many organizations, marketing and sales operate in silos.
Sales complain that marketing delivers crappy leads while marketing claims sales can’t close deals.
In an ideal world, sales and marketing operate as a cohesive team that collaborates to effectively attract and engage prospects.
On the Marketing Spark podcast, April Palmer provides insight into how startups and entrepreneurs can create powerful marketing and sales teams.
April and I also talked about:
– The mistakes that many companies make when hiring a sales leader, and how to build a sales organization in the right way.
– Why and how B2B SaaS companies should explore using outsourced sales organizations.
– The Dark Web and how it should be approached by marketers and salespeople.
– How entrepreneurs can build a personal brand, and how to do it without creating content.