Patience is a virtue.
It’s a good lesson for people impatient about how marketing works.
According to a study by Ahrefs, SEO takes three to six months to show results.
That’s an eternity for a marketing leader who feels intense pressure to perform daily.
Six months is equal to 12% of the average CMO’s tenure.
But a lot of marketing is a slow burn, not an overnight success.
For example, content (even the good stuff) takes time to percolate and resonate.
We live in an instant gratification world. And given the economic landscape, there’s growing anxiety about marketing’s ability to drive sales.
But the reality is that patience is a key ingredient for success.