Fractional CMO

Strategic leadership to accelerate your marketing

Designed for fast-growing B2B SaaS companies that need an experienced marketing professional to provide high-touch strategic and tactical guidance. There’s a lot to do so it's important to get perspective, advice, and support.

What you’ll need to work together:

  • You have an in-house marketing team or a marketing coordinator.
  • You have a marketing budget or you're committed to investing in to make an impact.
  • You’re looking to be an engaged partner; someone to create a collaborative partnership.

What if you could…

  • Have positioning and messaging focused on the right target audiences.
  • Build a marketing plan to make the best decisions quickly.
  • Attract the right prospects; prospects who turn into customers.
  • Have an “engine” that makes marketing easier and more effective.
  • Track key performance metrics to measure and improve ROI.
  • Drive brand awareness with compelling and clear. positioning.

How it works

  • We have one to two meetings a week to focus on strategic and tactical ideas and activties.
  • We’ll do a deep dive into your marketing, product, customers, competitors, and market.
  • We will create your positioning and a marketing plan that includes tactical direction, goals, and budget.
  • We will focus on tactical execution, working with in-house marketers and/or suppliers to turn ideas into reality.
  • You have access to my “federation” of suppliers. I do not take commissions on anyone’s work.
  • After a six-month engagement, we can continue to work together on a month-by-month basis.

Why choose me:

  • I have more than 14 years of experience working with 100+ B2B SaaS companies.
  • I co-founded a startup and worked for three startups, two of them as the V.P., marketing.
  • I have an extensive network of marketing professionals with expertise and experience in a wide range of areas.
  • I walk the walk and talk the talk, running marketing campaigns for my own business.
Let’s Work Together

“As Industrial SkyWorks looked to accelerate its growth, Mark provided strategic marketing guidance. He played a key role in updating our positioning and messaging, as well as a refresh of our Website.”

Michael Cohen, Industrial Skyworks