Hiring a marketing consultant is often a leap of faith.
You’re hoping their expertise and experience fill gaps and make things happen.
But a lot of consulting engagements don’t work as well as expected.
– There’s misalignment about expectations.
– A lack of engagement and collaboration (no partnership)
– Not enough clarity about what success looks like.
– A lack of commitment to actually do marketing (more talk than walk)
When I lost a client recently, some of these issues reared their ugly heads.
To get some more perspective, I talked to Kevin Whelan, who helps marketing consultants improve their businesses.
A key theme was how companies need to hire consultants and, as important, how and when consultants should take on clients.
Consulting is a two-way street.
Both parties need to agree to work together. It’s there’s a good fit, that’s a great start.