If sales growth is slowing, does demand gen make more sense than ever?
Think about it: if customers aren’t ready to make purchases, maybe it’s time to focus on educating, engaging, and encouraging them.
It allows companies to position themselves as a leading option when the market bounces back.
They can establish brand awareness, trust, and relationships while not trying too hard to close deals.
It’s an approach that requires faith and patience but it could be a solid long-term proposition.
Now is the time for B2B SaaS companies to develop and distribute insightful and prescriptive content.
They need to establish thought leadership and work to be seen as a go-to resource for companies looking for strategic and tactical guidance.
On the Marketing Spark podcast, Chris Roche and I explore the benefits of demand gen and how companies can get started with it.
Chris talks about how demand gen driven by marketing needs to overshadow sales-driven cold outreach.
We also discuss the benefits of LinkedIn (still lots of room to create a strong presence) and why TikTok is becoming a more popular marketing tool.