Many companies are unplanned or accidents.
A services company, for example, struggling with an operational problem decides to create an internal solution.
It works well so the company explores if there’s external demand. Before long, a new business is created.
This is the journey taken by Xtensio, which was a marketing agency for startups.
A big challenge was creating buyer personas so Xtensio developed a few user-friendly templates.
When those templates resonated, Xtensio gradually pivoted the business.
The template library has now become a go-to resource for marketing and communications professionals.
– The journey from services to B2B SaaS solution and the value of patience and persistence.
– How content marketing and SEO are Xtensio’s one-two marketing punch
– The challenges facing companies relying on content marketing and inbound marketing
Listen to our conversation.