I have a habit of losing jobs at the worst times.
In late 2008, I was let go by a travel startup (backed by Microsoft) as venture capital evaporated.
In April 2020, a fintech startup and I decided to part ways just after COVID emerged.
Both were terrible times to start a business but that’s what I did.
In 2008, I turned myself into a marketing consultant, fueled by a mortgage, a wife, and three kids.
In 2020, I jumped back into consulting after a one-year stint as a full-time employee (in hindsight, a terrible idea!)
Instead of being discouraged, I pushed forward. I connected with and talked to dozens of people, jumped at new opportunities, and created a lot of content to drive brand awareness.
Slowly but surely, the business trickled in, even though economic conditions weren’t great.
It’s easy to be negative, give up, or think that you can’t build a business amid an economic slowdown.
But here’s the thing: economic growth slows but business doesn’t stop.
There are people and businesses who continue to make purchases. You need to position yourself as one of the sellers that they’ll consider.