One post a week. 200 to 250 words.
For CEOs looking to embrace LinkedIn, this is the recipe for success.
It doesn’t seem like a lot of work because it isn’t.
250 words can be spoken in less than two minutes.
Writing a LinkedIn post that provides opinions, insights, and food for thought isn’t challenging.
Yet, many CEOs are intimidated by LinkedIn.
They see it as too much work and not a priority.
They don’t think it will move the needle from a sales and marketing perspective.
But if you’re running a B2B business, LinkedIn is a no-brainer.
It’s where professionals come to learn, engage, and connect.
It means that a CEO needs to be here.
It’s not that hard. There are no excuses.
More: Here’s my free guide on how to jump-start your activity on LinkedIn.
