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Welcome to the SparkBlog!

I publish posts about content marketing, brand positioning, strategy and lessons from working as a journalist, startup entrepreneur and employees, and marketing consulant. If you enjoy this content, subscribe to my newsletter.

A Website's Secret Weapon: A Compelling About Page

The indispensable role of About Pages in establishing impactful connections with prospects, luring investors, and more.
Mark Evans
June 16, 2023
customer marketing

Better Customer Marketing with Cross-Organization Collaboration

Explore how the collaboration between marketing, sales, customer success, product, and customer service departments is a key to successful customer marketing.
Mark Evans
June 13, 2023

Why Entrepreneurs Must Prioritize Brand Positioning to Stand Out from the Crowd

A fundamental problem many entrepreneurs overlook is positioning. It underpins marketing, sales, HR, product, development, customer success and raising capital.
Mark Evans
June 12, 2023

Positioning: The Hidden Thread Connecting Every Part of Your Business

Discover the impact of  positioning as it forms the bedrock of every business endeavour, providing a clear direction, shaping messaging, and driving success.
Mark Evans
June 6, 2023

From Boring to Brilliant: How to Create Informative and Engaging Newsletters That Customers Love

Discover how to transform your corporate newsletter from boring and corporate-centric to informative, insightful, and engaging.
Mark Evans
June 2, 2023

Navigating the Content Jungle: How to Stand Out and Attract Your Audience

Learn from Ben Pines about the importance of creating compelling content that resonates with your audience and drives engagement.
Mark Evans
June 1, 2023

How to do Better, More Engaging Customer Marketing That Drives Loyalty and Reduces Churn

There are many ways that companies can do marketing that engages, educates, encourages and inspire customers.
Mark Evans
May 31, 2023

Shifting Marketing Priorities: From Customer Acquisition to Retention

Amidst a challenging economic landscape, this blog post emphasizes the shifting focus from customer acquisition to customer marketing for retaining customers, reducing churn, and driving revenue in 2023 and beyond.
Mark Evans
May 30, 2023

How to Breath New Life into an Old Brand

Some brands die and disappear forever. There are some brands that have enough appeal that they can be refreshed, reinvented and revived - like Echlinville Distillery did with Dunville's.
Mark Evans
May 24, 2023

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