Welcome to the SparkBlog!
I publish posts about content marketing, brand positioning, strategy and lessons from working as a journalist, startup entrepreneur and employees, and marketing consulant. If you enjoy this content, subscribe to my newsletter.
Brand Positioning Isn't a Set-it-and-Forget-it Proposition
Brand positioning is a fluid dynamic creatures. It constantly needs to be tweaked and updated to stay relevant.
Case Study: Storylane's Homepage Messaging: Clear and Bold
Clear Website messaging is a powerful and quick way to attract and engage prospects.
For SaaS Companies, "AI-Powered" is Marketing Table Stakes
SaaS companies using "AI-powered" to promote their products are making a mistake. AI is sexy but how it delivers value to customers is more important.
New Course: Create Brand Positioning That Drives Higher Sales and Profits
In an ultra-competitive world, brand positioning matters more than ever. My course will teach you how to create better brand positioning to attract your best customers and outflank competitors.
A Website's Secret Weapon: A Compelling About Page
The indispensable role of About Pages in establishing impactful connections with prospects, luring investors, and more.
Better Customer Marketing with Cross-Organization Collaboration
Explore how the collaboration between marketing, sales, customer success, product, and customer service departments is a key to successful customer marketing.
Why Entrepreneurs Must Prioritize Brand Positioning to Stand Out from the Crowd
A fundamental problem many entrepreneurs overlook is positioning. It underpins marketing, sales, HR, product, development, customer success and raising capital.
Positioning: The Hidden Thread Connecting Every Part of Your Business
Discover the impact of positioning as it forms the bedrock of every business endeavour, providing a clear direction, shaping messaging, and driving success.
From Boring to Brilliant: How to Create Informative and Engaging Newsletters That Customers Love
Discover how to transform your corporate newsletter from boring and corporate-centric to informative, insightful, and engaging.
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Navigating the Content Jungle: How to Stand Out and Attract Your Audience
Learn from Ben Pines about the importance of creating compelling content that resonates with your audience and drives engagement.
How to do Better, More Engaging Customer Marketing That Drives Loyalty and Reduces Churn
There are many ways that companies can do marketing that engages, educates, encourages and inspire customers.
Shifting Marketing Priorities: From Customer Acquisition to Retention
Amidst a challenging economic landscape, this blog post emphasizes the shifting focus from customer acquisition to customer marketing for retaining customers, reducing churn, and driving revenue in 2023 and beyond.
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How to Breath New Life into an Old Brand
Some brands die and disappear forever. There are some brands that have enough appeal that they can be refreshed, reinvented and revived - like Echlinville Distillery did with Dunville's.
Ready to Spark Your Marketing?
Think your ready to take your marketing to the next level? Let's have a quick chat and we can make a solid roadmap from there.