The importance of easing back on the throttle

It feels like I’ve been working non-stop since March 2020. While things have been locked down, there hasn’t been a lot to do but work. The work has been good and fun but it’s a grind. Operating a marketing consultancy doesn’t give me the luxury to go dark but I’m...

How to scale marketing at a fast-growing B2B SaaS company

How do you scale a marketing team at a hyper-growth company.? It’s an excellent problem to have. Who wouldn’t want to ride a rocket? Managing growth is a significant challenge for Ruth Zive, who has led marketing at Ada for nearly three years. Earlier this year, the...

Embrace low-tech tools to make the ideas flow

In a digital, always-connected world, sometimes the best tools are old-fashioned. My home office has a 27” iMac, a second screen, camera, and microphone. But it’s also tricked out with a giant whiteboard, mini-whiteboards, a drafting table, notebooks, pens, and...

Don’t let your customers play pin the tail on the donkey

A website without pricing information is like playing pin the tail on the donkey. You’re literally asking prospects to operate blind. Why would you want to take that approach to the people who really matter? All you’re doing is frustrating them. Even worse, you’re...

The key to really knowing your customers: talk to them

Most marketers don’t really know their customers. They have buyer personas and ideal customer profiles. But these tools barely scratch the surface. The only way to know your customers is to talk to them. Yet many marketers don’t do it because: - They claim to have no...

The 1-1-1-1 approach to really leverage LinkedIn

Want to get started with LinkedIn but not sure how? Try the 1-1-1-1 approach. It works like this: - One post a week. Every Tuesday. 150 to 200 words.  It could be an opinion, an idea, a lesson, a tip, or comments on an article. - One comment a day on other people’s...

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