The most powerful marketing has nothing to do with channels, content, or technology. The best marketing is driven by happy customers. Happy customers keep buying, they become evangelists and advocates, they drive referrals, and they’re active in the dark Web. So, what’s
In the software world, agile has been around for many years. But agile is being embraced by companies that believe that marketing is broken in an always-on world. Michael Seaton says agile marketing fundamentally changes how marketers think and work. It’s about
Last weekend, I went on a golf weekend with 14 university buddies. A couple of them are outstanding storytellers. They capture the spotlight without even trying. What’s the secret? A key part is their delivery. As a listener, you’re eager to hear
Marketing is fluid, ever-changing, and dynamic. You can’t afford to rest on your laurels. But embracing new approaches and tools is difficult. Change is hard but necessary. The most successful marketers experiment, take strategic, tactical, and creative risks. They’re willing to zig when others
Creating content is easy, relatively speaking. Creating high-quality content is daunting. Creating high-quality content that people read is ultra-challenging. If you peel back the onion, the most successful content is driven by processes and systems. It’s a well-oiled assembly line as opposed to
Losing your job sucks. It’s humiliating, embarrassing, and stressful. It has happened to me twice since 2008. I definitely saw it coming both times. The first was financially driven. Venture capital had disappeared amid a global credit crunch. My employer, a startup, was in
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