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Marketing insight, ideas, and inspiration.

Build a marketing machine that drives engagement, attracts better prospects, and makes sales skyrocket.

Marketing insight, ideas, and inspiration.

Build a marketing machine that drives engagement, attracts better prospects, and makes sales skyrocket.

Marketing lessons from surfing…and falling

08/04/2022 No Comments

I went surfing for the first time this week. To be more accurate, I went falling into the water. Surfing is challenging and requires energy and skill. It was not something that came naturally to me. But I wanted to try a

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What’s the difference between positioning messaging?

08/03/2022 No Comments

What is messaging? And how is messaging different from positioning? It was a question that I asked Diane Wiredu on the Marketing Spark podcast. The terms messaging and positioning are thrown around a lot, so I wanted to ensure that I had

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Why positioning is a need-to-have, not a nice-to-have

07/29/2022 No Comments

Positioning matters because….. – It makes it clear what you do, whom you serve, the value your product delivers, and how you’re unique. – It underpins marketing and sales by establishing a unified narrative rather than variations on the truth. – It

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Hello. Would you like a glass of wine?

07/20/2022 No Comments

“Would you like a glass of wine?” That’s a savvy way to turn a visitor into a prospect. It’s a marketing/sales tactic that turned a quick retail visit by my wife into a long conversation….with a  glass of wine. And then it

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The easy way to get your CEO to embrace LinkedIn

07/18/2022 No Comments

One post a week. 200 to 250 words. For CEOs looking to embrace LinkedIn, this is the recipe for success. It doesn’t seem like a lot of work because it isn’t. 250 words can be spoken in less than two minutes. Writing

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One blog post post a week is all you really need

07/13/2022 No Comments

One blog post a week. Is that enough for B2B SaaS companies? Absolutely. When it comes to blogging, less is often better than more. It’s a game about quality rather than quantity. But that doesn’t mean blogging is a set-it-and-forget-it proposition. It’s

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