I went surfing for the first time this week. To be more accurate, I went falling into the water. Surfing is challenging and requires energy and skill. It was not something that came naturally to me. But I wanted to try a
What is messaging? And how is messaging different from positioning? It was a question that I asked Diane Wiredu on the Marketing Spark podcast. The terms messaging and positioning are thrown around a lot, so I wanted to ensure that I had
Positioning matters because….. – It makes it clear what you do, whom you serve, the value your product delivers, and how you’re unique. – It underpins marketing and sales by establishing a unified narrative rather than variations on the truth. – It
“Would you like a glass of wine?” That’s a savvy way to turn a visitor into a prospect. It’s a marketing/sales tactic that turned a quick retail visit by my wife into a long conversation….with a glass of wine. And then it
One post a week. 200 to 250 words. For CEOs looking to embrace LinkedIn, this is the recipe for success. It doesn’t seem like a lot of work because it isn’t. 250 words can be spoken in less than two minutes. Writing
One blog post a week. Is that enough for B2B SaaS companies? Absolutely. When it comes to blogging, less is often better than more. It’s a game about quality rather than quantity. But that doesn’t mean blogging is a set-it-and-forget-it proposition. It’s
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