What would you say if a new employee asked to work from home one day a week? I suspect most employers would say “yes” in a heartbeat. It shows how the work landscape has radically changed. A few years ago, I was
There are few things more annoying than emails from salespeople. They’re often impersonal, irrelevant, off-target and badly written. Most of them do more harm than good. When in-person events disappeared during COVID, this problem worsened. Why do salespeople see email as a
One of the keys to marketing success is consistency. It’s about showing up day after day to attract and engage customers. Marketing is a marathon, not a sprint. Sure, you hear about overnight success stories and viral videos. But those anomalies and
For people sitting on the LinkedIn sidelines, consider this: Microsoft reported that LinkedIn revenue was $3.44 billion in the third quarter. – Engagement climbed 22% to a record level, the eighth consecutive quarter of record engagement. – There are 810 million LinkedIn
The “North Star” for a podcast isn’t the number of subscribers, streams, or downloads. They’re vanity metrics. Nice but not critical. The benefits of a podcast come from: – Reaching out to people with an offer (an interview) that most of them
Is there a future for virtual conferences? As in-person events reappear, I wonder if the relevance and value of virtual conferences evaporate. If we’re being honest, people and companies don’t attend or sponsor conferences for the speakers or content. It’s about meeting
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