In-person events may not return with a vengeance but maybe it’s time for a “Customers Conference’. My LinkedIn feed is teeming with marketers talking about the importance of knowing your customers. But when push comes to show, I bet that few marketers
TikTok, anyone? How about TikTok for B2B marketers? The platform is intriguing but TikTok hasn’t been enthusiastically embraced by B2B marketers….yet. Maybe marketers are still enthralled by newsletters, YouTube, and LinkedIn or don’t believe they can reach the right audiences on TikTok. But
A friend and I made 45 liters of tomato sauce over the weekend. It was a classic case of short-term pain, long-term gain. You invest hours of work and enjoy the fruits of your labor for months. The key to tomato sauce
Note: A reminder about my free strategic positioning webinar happening tomorrow (Aug. 31) at 11 am EST. Register here. The most annoying B2B SaaS sales activity is getting a phone call shortly after registering for a free trial. It’s like asking someone
Clear and compelling positioning matters more than ever. There are too many competitors that walk and talk just like you. If you don’t stand out, you’ll lose. On August 31 at 11 a.m. EST, I’m doing a free “crash course” Webinar on
As the MQL fades into the distance, there’s a better metric for many B2B SaaS companies. The CQL. …..or conversation-qualified lead. It’s a metric based on activities like: Demos Questions during a Webinar Product questions via a chatbot Conversations at conferences Questions
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