Is there a future for virtual conferences? As in-person events reappear, I wonder if the relevance and value of virtual conferences evaporate. If we’re being honest, people and companies don’t attend or sponsor conferences for the speakers or content. It’s about meeting
Many companies’ biggest positioning challenge is investing the time and energy to discover what makes their products and brand unique or different. Too many companies believe that a good product is all they need to succeed. But here’s the thing: many companies
Why are some wine bottles really heavy? One theory is the need for durability if they’re imported from places like Australia, New Zealand, and France. But I think it’s more about branding than protection. A heavy bottle makes an immediate impression. A
Why are podcast pitches so awful? It’s alarming to see bad emails hit my inbox by agencies that haven’t done their homework. The “strategy” is to blast away and declare success if a few interviews materialize. If you’re paying a podcast booking
Within an organization, marketing ideas are everywhere. I was on a call recently with a client’s sales team. They were excited when I told them I wanted their ideas so marketing could be better and different. Shortly after the call ended, a
I like my clients and they (I think!) like me. But I had to deliver hard love to a client who dropped the ball. They had a great marketing opportunity but didn’t develop a plan and, as a result, it failed tactically.
Marketing insight, thoughts, and ideas to inspire and guide.
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