I’m learning a two-handed tennis backhand. It’s a frustrating, two-step forward, one-step back process. There are times when I hit the ball amazingly well. And times when it goes directly into the net. But the key is committing to the process and
A marketing roadmap is great, but getting to your destination sometimes requires a leap of faith. As marketers, strategic plans are invaluable, but the right decisions are often a result of intuition, belief, and knowing that you’re on the right path. It’s
What a difference a year makes for a B2B Saas entrepreneur. In 2021, business was booming, venture capital was flowing, and customer acquisition and growth was a huge focus. Today, the economic landscape is bumpy, venture capital has disappeared, and customer retention
Every company wants to tell better stories. But only a small number do it. A lack of strategic direction? Is storytelling not a priority? A lack of tactical talent? It could be some or all of the above, but the biggest obstacle
Marketing needs to go back to the basics. Basics aren’t sexy like data or automation, but they’re crucial. It’s articulating what your product does and its value. It’s knowing your customers and how to connect with them. It’s about establishing how you’re
This cartoon perfectly reflects my thoughts about marketing….and life. 🙂 Just when you’ve figured it all out, there’s more to learn.
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