The gated vs. ungated pendulum has swung way too far. It’s not a marketing “crime” to collect email addresses. There are many instances when content should be liberated (ungated) and allowed to reach a broad audience. But there are also cases in
Want a “hack” to make it easier to create content. Don’t think about it. Just do it. The best content often happens when you’re inspired, excited, and instigated. They emerge when you’re listening to a podcast, reading an article, playing sports, while
After a long hiatus, many of us are heading to in-person and networking events: conferences, meetups, coffee dates, seminars, etc. Truth be told, it’s hard to make new connections at these events. People hang around with people that they already know. Sometimes,
LinkedIn hasn’t changed much in the past 18 months but it’s interesting to see how people’s approach has changed. A case in point is Joel Lalgee, one of the most engaged LinkedIn users within my network. He writes, comments, and drives conversations, and
“Cost-optimized technology and innovation to help your business thrive”. This is the homepage headline of a successful B2B company. Any idea of what it actually does? Let’s check out the About page “[company name] helps its customers build the commercial and technical
I recently parted ways with a client. It was disappointing but not unexpected. There were red flags that it wasn’t a good fit. It reminded me of important considerations for companies working with consultants. From the beginning, establish expectations about priorities and
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