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Marketing insight, ideas, and inspiration.

Build a marketing machine that drives engagement, attracts better prospects, and makes sales skyrocket.

Marketing insight, ideas, and inspiration.

Build a marketing machine that drives engagement, attracts better prospects, and makes sales skyrocket.

Is Group-Buying a Fad or a Reality?

04/21/2011 4 Comments

A decade after its inauspicious debut, group-buying has become all the rage. GroupOn is worth a gazillion dollars and rejecting multi-billion takeover offers from Google, while LivingSocial is looking to raise $400-million. At the same time, a slew of group-buying services seem

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Foursquare: Carrots Are the Killer App

04/20/2011 2 Comments

Last weekend, I went to the Old Spaghetti Factory in downtown Toronto for dinner. It’s a large family-oriented restaurant that’s been around forever. For the most part, little has changed at the Old Spaghetti Factory. The decor and menu are exactly as

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Twitter’s Purchase of TweetDeck is a No-Brainer

04/19/2011 No Comments

In February when it appeared that Bill Gross’ Ubermedia had purchased TweetDeck, the most popular third-party service to use Twitter, it seemed like a huge coup for Ubermedia and a major strategic blunder by Twitter. With about 5% of the market for

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Could Twitter Get “MySpaced”?

04/16/2011 10 Comments

As difficult as it might be to believe, it was not that long ago that MySpace dominated the social networking market, and made Facebook look like a pipsqueak. MySpace ruled the roost in such a major way that Rupert Murdoch spent nearly

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Is The Half-Baked PlayBook DOA?

04/15/2011 10 Comments

Would you buy car with no brakes or doors? Would you buy a pair of hockey skates with no blades? What about a laptop with no keyboard? In what can only be a riddle wrapped up in an enigma, Research in Motion

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The Marriage of Social Media and SEO

04/14/2011 1 Comment

When Magazines Canada asked me to do a presentation on social media and SEO, my immediate reaction was “Well, that’s interesting and different” because it wasn’t a topic I had explored much. In doing research for the presentation, which happened earlier today,

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