Strategic guidance to create content that attracts and engages.
Make your website function as a conversion machine.
Develop a roadmap for marketing success.
Reduce churn and increase brand loyalty and revenue.
Make it clear what you do and why you're the obvious choice.
Insight into how you stack up and how to improve.
Two of the most powerful marketing tools are:
Surprise and delight.
Customers like it when you do the unexpected, go the extra mile, or make them happy.
It shows that you're empathetic, listening, and value their business.
A case in point is a recent purchase from Harry's, Inc.
While ordering razors, Harry's offered a "mystery" gift for $8.It was a classic upselling move, but Harry's didn't promote it that way.
The upsell was positioned as a positive or bonus. It was something that Harry's wanted to do for me.
Now, that's great customer marketing!
When the order arrived, I was excited about the bonus; the razors were the supporting actor.
And I was pleased (although not ecstatic) about the face cream in the mystery bag.It was a customer-centric experience, even if it did boost my shopping cart.
But it was a great example of how companies need to think about sales as more than transactions.
Sales involve emotions and experiences before, during, and after.
At a time of challenging sales and fickle customers, the post-purchase experience is more important than ever.
How are you delighting or surprising your customers?
Think your ready to take your marketing to the next level? Let's have a quick chat and we can make a solid roadmap from there.