For whatever reason, Tim Horton’s has launched a clothing line.
It’s a strange move for a company that sells “meh” coffee and donuts.
From a marketing perspective, what’s the thinking behind this decision?
A desperate attempt to connect with younger consumers?
A marketing experiment?
A special request from the CEO?
Personally, it’s a terrible idea for a brand extension rather than a well-planned marketing initiative.
More: Check out Vinay Menon’s hilarious column on Tim Horton’s embrace of clothing.