When the going gets tough, the tough double down on positioning.
As economic growth slows, it means stiffer competition for sales.
Brands with strong positioning will ride out the storm while brands with unclear positioning will sadly struggle.
You can no longer rely on the rising tide lifting all ships.
Amid softer demand and fierce competition, it’s more important than ever to stand out from the crowd.
You need to make it easy for customers to understand what you do and why what you do matters to them.
Sales is always a challenge.
But good positioning improves your prospects for success.
Looking to refresh your positioning? Let’s talk.