Many entrepreneurs have a blind spot.
It's a fundamental problem they can't see or constantly overlook.
When marketing doesn't work, entrepreneurs want to:
• Increase the number of email campaigns
• Update the Website• Create more content
• Spend more on advertising
But the results don't change because they've attacked the symptoms, not the root problem.
The best brand positioning is memorable and shareable.It's easy for prospects to understand what you do, why you may matter to them, and how you're different from everyone else battling for their business.
You tell a clear and consistent story across the marketing and sales landscape.There are no ambiguities, confusion or variations of the truth.
It's a powerful narrative that underpins your entire business.
Unfortunately, brand positioning isn't a priority at a time when marketing budgets are being reduced.
But it's a mistake because the marketing that's happening will be less effective.
When diagnosing your marketing challenges, do you consider brand positioning as something to be explored?