“If you fail to plan, you are planning to fail” — Benjamin Franklin.
Marketing is a buffet overflowing with options.
Do you dive into content marketing or gorge on social media?
Is it better to focus on the meat and potatoes (e.g. conferences, Webinars) or try something unconventional (e.g. Clubhouse)?
The marketing mix is different for every company. There isn’t a fixed menu or a standard recipe for success.
Strategic planning isn’t as sexy as tactical execution but if you don’t plan, it’s hard to know what to do when to do it.
A strategic plan establishes goals, priorities, and ensures that everyone’s on the same page as you move forward with tactics.
You need to be strategically selective and focus on what moves the needle.
For insight on how to establish strategic priorities, check out this CoSchedule article.