July 28, 2005

Steve Nash Hawking MDG Computers

MDG Computers, which makes PCs and laptops, has suddenly become cool after signing a deal with Phoenix Suns' guard and NBA MVP Steve Nash. Nash (otherwise known as Captain Canada for his exploits with the Canadian Olympic basketball team) will appear in TV, radio and print ads, while MDG will support Nash's foundation and work with it to provide some Canadian schools with computer labs featuring MDG computers. Give MDG credit for stealing Nash right from under the noses of the big boys – HP and Dell – but it seems a little strange Nash would align himself with a white-label computer maker rather than a multi-national brand.

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