Here’s to an unsung marketing hero: the one-pager.

While small in stature, the one-pager packs a punch.

It highlights the key facts to prospects about what a company does, the key benefits, and how its products are unique or better.

A one-pager delivers marketing and sales ammunition for influencers looking to win over their bosses and decision makers.

It is a user-friendly format for decision makers who don’t have the time to visit a website and hunt for information.

It’s easy to dismiss a one-pager as a brochure, or suggest that it isn’t required because people can visit the website.

IMHO, however, a one-pager is a powerhouse that quickly makes an impact.

Do you have a one-pager? Is it used? How good is it?

More: A reminder of my positioning and messaging workshop on Oct. 28. Sign up there.