It goes without saying the marketing landscape has dramatically changed over the past year.
The disappearance of conferences (a go-to channel for many B2B companies) has been a game-changer, forcing marketers to embrace virtual events, high-quality content, newsletters, and social media. Who better to provide perspective on marketing today and where it’s heading (as well as how business is transforming) than Mitch Joel, an entrepreneur, investor, author, and trusted advisor.
In this episode of Marketing Spark, Mitch and I discuss:
- The domination of the advertising landscape by Google and Facebook, and many companies embrace digital advertising because it’s easier than storytelling.
- The growing importance of storytelling and why companies like Patagonia and Shopify are examples of excellent thinking around creativity and serving the needs of customers.
- How and when in-person conferences will return. Mitch believes the future will likely include a mix of virtual events, smaller regional events, and large in-person conferences.
- The future of LinkedIn and Clubhouse. Not surprisingly, Mitch has embraced Clubhouse in a major way given that he has done a podcast for the past 17 years.