March 16, 2021
The 11 Marketing Es That Really Matter
The 4Ps of marketing are well-known.
But what about the 11 marketing Es?
They include:
Engage
Expertise
Educate
Entertain
Excite
Empathy
Encourage
Embolden
Entice
Evaluate
Experiment
Most of them are customer-centric. They focus on how people feel.
This is one of the keys to great marketing because people make purchases based on emotions rather than logic. It’s how we feel, not what we think.
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