What is a fractional CMO?
It's a part-time employee with marketing experience.
That's the simple explanation, but it just scratches the surface.
Fractional CMOs come in different shapes and sizes. Each has a different type of expertise and skill.
Some are great at content marketing. Some are excellent at performance marketing. Some are awesome at ABM.
In other words, a fractional CMO is not a one-size-fits-all proposition.
It's a crucial consideration given the growing interest in fractional CMOs.
You need a good (but not perfect) understanding of what type of marketing will drive growth.It will make it easier to identify and hire the right fractional CMO at the right time.
It's also important to recognize that fractional CMOs usually work for several companies at the same time.
You leverage their skills and experience but not 100% of the time, or even 50%.
It's a trade-off. You get a senior marketing leader, but share them with other companies.
The key question, therefore, is whether to hire a fractional CMO or a director of marketing who drinks the Kool-Aid 24/7.
If you have a marketing team that needs a catalyst, a fractional CMO may make sense.
If you're starting from scratch, a fractional CMO may be a luxury unless they're a specialist in development marketing foundations.
Looking to hire a B2B or SaaS fractional CMO?I created a free guide on how to make it happen.