July 11, 2021

Embrace low-tech tools to make the ideas flow

In a digital, always-connected world, sometimes the best tools are old-fashioned.

My home office has a 27” iMac, a second screen, camera, and microphone.

But it’s also tricked out with a giant whiteboard, mini-whiteboards, a drafting table, notebooks, pens, and markers.

The ideas and my creative juices flow when it’s not digital.

Writing down marketing ideas, thoughts, and things to do somehow makes them real and tangible.

Writing notes makes content stickier and more memorable.

As much as technology can make things faster and more efficient, you need a variety of tools to do your best work.

Get off the keyboard. Grab a pen or pencil and see what happens.


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