Why should I care about you? What’s in it for me?
Tough questions but it’s what customers ask.
They don’t care about your product or your innovative technology – e.g. AI, anyone? They don’t care if you’re #1 in a particular category.
They care about themselves.
Customers are self-absorbed. They want you to make them successful.
As a result, your marketing needs to be crystal clear about how you do that.
It’s why value propositions are so important. Be abundantly clear about what you do, who you serve, and the benefits.
It doesn’t have to be sexy, creative, flashy, or use industry jargon. Instead, it’s a simple and easy to digest but powerful statement.
When done well, prospects know immediately whether you and/or product matters to them.
A great value proposition sets the stage for more discovery, questions, and conversations. Bad value propositions are confusing, frustrating, and deter prospects.
How good is your value proposition? And do you know if it’s any good?