April 10, 2022

Create content once and then squeeze hard

There’s a misguided belief that more (content) is better.

More content reaches more people and drives search results.

Content doesn’t have to be a high-volume proposition.

Instead, create content (e.g. blog post, video) around a good idea.

Then, repurpose that idea into different shapes and sizes.

The blog post becomes:

  • A video
  • An infographic
  • Two or three LinkedIn posts
  • Six to eight Twitter updates
  • A Facebook post
  • A post on Medium and Reddit.
  • An item in your newsletter

For each piece of content, extract as much mileage and value as possible.

That’s the key to content marketing success.

In last week’s post about TikTok, I forgot include my podcast interview with Will Aikten.

He offers up terrific insight into how to get started with TikTok.

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