There’s a misguided belief that more (content) is better.
More content reaches more people and drives search results.
Content doesn’t have to be a high-volume proposition.
Instead, create content (e.g. blog post, video) around a good idea.
Then, repurpose that idea into different shapes and sizes.
The blog post becomes:
- A video
- An infographic
- Two or three LinkedIn posts
- Six to eight Twitter updates
- A Facebook post
- A post on Medium and Reddit.
- An item in your newsletter
For each piece of content, extract as much mileage and value as possible.
That’s the key to content marketing success.
He offers up terrific insight into how to get started with TikTok.