Content marketing success: 80% distribution, 20% creation

Building a content marketing strategy is a lot like building a house, says Visme’s Farzad Rashidi .

You need a good foundation and infrastructure and a nice facade.

You need to have a clear understanding of the best keywords that will attract readers to content and determine the most relevant channels to publish content.

But Farzad says that creating content should only account for 20% of your time.

80% should be devoted to promotion and distribution, as well as updating and refreshing existing content.

That’s the formula for content marketing success.

For context, Visme (a competition to Canva) has leveraged content marketing, SEO and SEM to attract 12 million active users.

Listen to my podcast conversation with Farzad.

More: If your business sells using subscriptions, a client (eLabs) is hosting a free Webinar on Dec. 2 at noon EST on how to select the right billing platform. Here’s the link to join.