How good is your company’s positioning, really?

Many companies’ biggest positioning challenge is investing the time and energy to discover what makes their products and brand unique or different.

Too many companies believe that a good product is all they need to succeed.

But here’s the thing: many companies that compete against each other look, walk and talk in similar ways.

It’s crucial to stand out, even in a small way.

How clear, compelling or unique is your positioning? Honestly.