June 1, 2021

Sometimes, you’re right when people say you’re wrong

Chris Walker’s on fire.

He’s a high-profile B2B marketing thought leader. His LinkedIn posts generate huge engagement. His agency, Refine Labs, is red-hot.

But here’s the interesting thing: Not that long ago, Chris wasn’t the belle of the B2B ball.

Many of his ideas about B2B marketing were dismissed.

Hard to believe, right?

On the Marketing Spark podcast, Chris said:

“For the first five to seven years of my career, everyone thought my marketing ideas were not smart, and they didn’t want me to do the things that I was doing like podcasts. They were heavily scrutinized at all the companies that I worked for.”

Chris’s frustration and appetite to do the marketing he wanted led to the creation of Refine Labs.

The lesson for marketers: Being told you’re wrong doesn’t necessarily mean you’re wrong.

There’s little pushback if your marketing approach is the same as everyone else.

Bold marketers, however, are willing to march to the beat of their own drum.

It’s marketers who embraced podcasts in 2013 when demand sagged.

It’s people (like Chris) who started to create content on LinkedIn in 2019.

When you’re dancing by yourself, it may look foolish. But when the tune (and times) change, you could be a superstar.

You just need the courage to do what you think is right.

Listen to my conversation with Chris.

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