When you’re a small business, size matters.
It matters to prospects concerned about whether you can meet their needs.
Small companies struggle for business due to concerns about their longevity.
It puts them behind the eight-ball because when you’re small, you’re small.
But size is an obstacle that can be overcome.
Creative and agile companies turn size into an advantage.
Let’s say, for example, that a small software company wants to close a deal with a large company.
An aggressive rollout might overwhelm the small company, both logistically and economically.
But what if the company created a framework that starts with a pilot?
The marketing spin is that the most successful implementations happen slowly.
After the pilot shows the benefits of the company’s software, the framework recommends a phased rollout.
It’s a win-win proposition as dictated by the small company’s expertise (and ability to deliver).
As a business or an entrepreneur, you need to play to your strengths and work on circumventing your weaknesses.
Small doesn’t mean you’re incapable, weak, or unqualified to do the job.
Being small means you should work to shape the conversation or engagement to your advantage.
More: I’m doing a free Webinar – A crash course in B2B strategic positioning – on August 31 at 11 a.m. EST