Marketing insight and tips (usually in less than 60 seconds!). Sign up for my newsletter!
A headshot photo of mark evans

Let's make your B2B and SaaS business the option for the people who matter to you.

I help early-stage companies improve and optimize their marketing and sales enablement to attract and engage better customers.

Strategic and tactical guidance that generates results and maximizes ROI.

Get Your B2B SaaS Marketing Back On Track in 90 Days

I'll assess, improve and optimize your marketing strategies. In a extremely competitive market, make your business the first and only option for the people who matter most to you.

portrait of Mark Evans
The Process

How I Can Help You Grow

As a fractional/interim CMO or strategic advisor, I'll discover and assess your marketing challenges and develop processes and systems that will work long after our project is completed.

Blue Pie Chart Logo

Marketing sprints to move the needle

Let's quickly tackle marketing challenges and seize opportunities.

Using my experience and expertise, we'll do agile marketing like launching a podcast, creating content for LinkedIn, developing better positioning, optimizing your Website, or building a strategic plan.

Blue CheckList Logo

Fractional CMO and strategic advisory services

I'll fill a senior leadership gap to get your marketing back on track.

I'll analyze your marketing funnel, develop positioning that differentiates you from competitors, build a strategic plan, and oversee tactical execution.

The deliverables: better marketing and sale assets, new assets to fill the gaps, and  processes and systems that drives leads that turn into revenue.

Blue Rocket Ship Logo

Three-month marketing sprints

In 90 days, I help you create a rock-solid marketing foundation

You'll get a playbook with actionable and prioritized recommendations on how to improve your marketing and, as important, take it to the next level.

Spark Icon

What I Can Do For You

With more than 15 years of  experience, I'll jump-start, reimagine and revitalize your B2B and SaaS marketing.

Content Strategy
and Creation

Brand Positioning & Messaging

Website Audits & Optimization

Customer Marketing

Go-to-Market Planning

Competitive Analysis

You’ve worked hard to build your business

You're excited about scaling it, but marketing is a mystery. Do you hire a marketer, a freelancer, or an agency?

There are so many options but also many questions and uncertainties.

As an entrepreneur, you know marketing can be challenging. You need a trusted advisor to guide you through big-picture strategy and the nittry-gritty of tactical execution.

You need someone who will take the time to learn about your business, customers and rivals. You want to work with a partner who understands your vision, goals, strengths and weaknesses.

You need someone to lead and train your marketing team and help them be successful. Turn marketing into a growth engine that delivers a competitive edge.

With a proven track record of working with B2B and SaaS entrepreneurs, Marketing Spark has you covered. I'll help you to execute marketing that works.

Mark Evans headshot
“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark's hands-on expertise.”

Matt Leuschner

CEO, Wingmate

Mark Evans holding a trophy

Hey, I'm Mark!

Since 2008, I’ve worked with 100+ B2B and SaaS companies as a fractional CMO, strategic advisor and coach.

I focus on brand positioning (making you the only option), strategy (plans that make sense), and systems (a method to the madness) that drive consistent and successful marketing.

I also worked for three startups (discovering, in the process, that being a full-time employee is not my thing).

I started my career as a technology journalist and worked for two of Canada's largest newspapers and Bloomberg News.

When not working with clients, you can find me playing hockey and tennis, walking my dog, and traveling with my wife.

Some of the 100+ companies I've helped.

Ready to Spark Your Marketing?

Ready to take your marketing to the next level?
Let's have a quick chat to figure out how we could work together.