The most powerful thing that you can say as a consultant or businessperson is “No, I can’t help you”. 

Being transparent and honest is a long-term recipe for success. It drives credibility and lets you focus on clients that you can leverage your skills and experience. That’s a win-win proposition.

At the same, “no” allows you to avoid disappointment and engagement where the client is clearly unhappy that you can’t deliver what you want.

Truth be told, “no” is hard to say. 

In the consulting business, you feel like saying “yes” to every opportunity that emerges.

It’s how the bills are paid.

But it’s a dangerous way to do business. It might make you feel better in the short term but it’s a long-term recipe for disaster.

How do you know when to say “no”?

Sometimes, it’s gut feel. Your spider-sense is tingling and it’s obvious there isn’t a fit.

Sometimes, you need to dig into the opportunity to understand what the client wants. Then, you have to be brutally honest with yourself about whether you can deliver.

It’s not easy to turn down business but it’s often a case of short-term pain, long-term gain.

But wait, there’s more:

I’m looking to speak to five people who want to grow their B2B SaaS company this year in a small group coaching setting.

If you manage or are responsible for marketing of a B2B SaaS business and want to:

…sharpen your positioning and create messaging that sticks.

…build a marketing engine that generates more trials/sales each month.

…better understand your ideal customers to do more of what works.

…create content that moves prospects through the buyer’s journey.

…clearly articulate why people should choose you over rivals.

If you’re interested in learning more, send an email to mark@markevans.ca