Marketing shouldn’t be “set it and forget it”.
But it’s easy to do the same things day in, day out.
My newsletter was a perfect example.
For the past couple of years, it had been slowly dying.
Unsubscribes outstripped new subscribers and the content resonated less.
It wasn’t for a lack of effort or enthusiasm.
But nevertheless, I slogged on.
Then, my business coach cajoled me to do things differently.
Turf the weekend newsletter that offered curated content.
Launch a 3X/week newsletter featuring marketing insight.
Somewhat reluctantly, I pulled the trigger on it.
Some people unsubscribed but new people are subscribing.
Why didn’t I do it earlier? Why watch something flounder for so long?
Fear of change? Maybe. Laziness. Possibly.
It was an educational marketing lesson.
Questions to ask yourself
– What marketing is happening?
– How well is really performing?
– What’s stopping you from changing lanes?
– How long have been doing things the same way?
What would make you do something differently?