Words matter.

They’re not as sexy as photos or videos, but they’re important.

Don’t believe me?

Take a look at the number of posts about copywriting.

Write like you talk.

Less (words) are more.

Create tight, compelling copy.

Why is it that marketers are beating the drum about copywriting?

It’s because words provide context and guidance.

They encourage and who people what to do.

….which makes them the perfect running mate to photos and videos.

In the latest episode of the Marketing Spark podcast, Eden Bidani takes a deep dive into the importance of words and copywriting.

One thing that resonated was Eden’s contention that before B2B copy is developed, extensive research has to happen into the topic and the target audiences.

You can list to the podcast here:


I’m a fractional CMO for fast-growing B2B companies that want to drive more engagement, attract better prospects, and grow sales. I help companies with brand positioning and strategic plans and oversee tactical execution.

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