In the wake of COVID-19, many companies have turned to social media to engage with customers and drive leads. Jay provides insight into how companies should approach social media to not only drive leads but develop better connections with prospects and customers.
“Social networks and social media are more important than they have been because we have to stay in touch with people, we have to nurture and build our networks, and we have to build social capital, which is really a positive outcome from those social interactions.”
I was interested in getting Jay’s take on LinkedIn, which has become a much active platform as many people (including myself) publish content and engage more frequently.
“In the last several months, there is more focus on LinkedIn than ever before at a professional level. People are desperate to meet others and engage, all the things you do when you attend a conference and attend a first-person meeting. I see business networking, which is an important part of business media and often overlooked in a social setting, as behavior that has turned up and I don’t think it will stop.”
Here’s the episode with Jay:
Marketing Spark is hosted by Mark Evans. the principal with ME Consulting, which works with fast-growing B2B companies to do marketing better or differently.
Mark’s areas of expertise include brand positioning (aka your story), strategic plans (where and how to tell your story and the audience), and hands-on tactical execution.