Over the past couple of months, I’ve spent quite a bit of time exploring ways to deal with plagiarism (otherwise known as the cut & paste problem or CPP). Given it’s a growing problem, there is a fertile opportunity for tools to monitor content on blogs and Web sites. Obviously, the most common tools are Google and Technorati (for blogs) but there are many others being developed.

One of them called RepTrace was recently highlighted on David Jones’s blog. Jones, a PR practitioner with Fleishman-Hllard and an active blogger, was impressed by Milton, Ont.0-basd RepuTrace’s ability to quickly find freshly-created content.

“One thing that really caught my attention was their search engine’s ability to find anything new within a maximum time of 5-7 minutes of posting. They claim it’s better than Technorati and Google as far as search goes. Conceivably, this should return new blog postings faster than Google due to the fact that it’s an actual live search and not indexed. I’m no SEO expert, so I’ll take their word for it. The very nicely organized search window, which allows you to look at all web hits, or just news, blogs or consumer sites was very interesting.”

Another player on the horizon is Attributor, which has some high-profile investors such Draper Richards, Selby Venture Partners and Sigma Partners. The company, which received $10-million of venture capital in December, is developing technology that will show publishers how their content (text, video and images) are being re-used online. You can apply to the beta by sending an e-mail to

Another new tool on the anti-plagiarism front is Blogwerx, a self-funded, three-man operation that recently launched at Demo. A good source for information on combating plagiarism is Plagiarism Today.

Update: Blogging && Tools played with two anti-plagiarism tools – Copyscape and Sentinel.